Ten really useful apps that your company should use in 2018

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Email is, without a doubt, the primary communication tool in the corporate world. However, there are other platforms that can help improve employee productivity, facilitate work on a day-to-day basis, and bolster connections with customers. To help you discover the most useful, we have come up with our 10 favourite apps for companies, so that yours can start out the year enjoying their advantages.

Manychat

Bots, smart programs that make it possible to meet the needs of users automatically, are one of the biggest corporate trends for 2018. Manychat is a tool that helps to create them easily in Facebook Messenger, in order to improve marketing and customer service.

With this platform one can create a personalised bot to assist customers, inform him when a human response is required, send scheduled messages, and monitor all interactions in the blue chat, which already has 1.3 billion users.

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LinkedIn Lead Gen Forms

In addition to a social network to gather professional contacts, LinkedIn can also be a marketing tool for companies. The Microsoft-owned platform has launched LinkedIn Lead Gen Forms, a service that facilitates the generation of leads through forms.

When a user clicks on an ad, the platform offers him a simple form. The company that has launched the advertising then receives all the data on his profile, and can redirect him to its website, thus obtaining valuable information to better know its potential customers.

Quip

Writing a document in Word and sending it by email to receive feedback from colleagues can be a waste of time. Quip is a web platform and an app for smartphones that simplifies the process considerably.

From the same panel one can work collaboratively on different documents, whether they are texts or spread sheets, mention other team members, make a list of tasks, and comment on the content through a chat, without leaving the group.

Mailshake

Obviously, launching an email marketing campaign requires strong previous organization and an analysis of the results. Mailshake lends the company a hand with these tasks. Only a Google account is needed to plan and automate the sending of emails to customers, thanks to a calendar.

In addition, it allows one to study what the results have been: how many users have opened the email, how many have clicked on the link, and which have requested more information.

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Bonjoro

The popularity of Instagram, which already boasts 800 million monthly active users, demonstrates the importance we assign photographs and videos. Then why not apply moving images to business communication?

Bonjoro aims for us to reach out to our clients through more than written messages, as the app is designed to send corporate videos to clients’ inboxes. In this way the company is able to welcome them and explain its service to them by creating a more personal link.

Facebook for Companies

With more than 2 billion users per month, Facebook is, by far, the premier social network. That is why every company’s digital strategy must aim to succeed on it.

With Facebook for Companies you will be able to create a corporate page through which to communicate with customers and promote it, take advantage of information from the social network to segment your campaigns; place ads on Facebook, Instagram, Messenger and other sites on the Net through Audience Network; and optimise campaigns, thanks to its measurement features and a long list of others.

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Airtable

Every company needs to manage and organize large amounts of information. The Airtable platform allows them to work with databases without having advanced knowledge, adapting interfaces to their needs, whether working with a spread sheet, gallery or calendar.

Multiple members of the same team can also edit data in real time from their mobiles, thereby improving project management.

Kajabi

Kajabi can be useful for those professionals who want to combine work with education, or companies that want, in addition to offering a product, to open a new business line, sharing their workersknowledge.

This platform allows you to upload educational videos online, make them viewable for a certain fee, and perform the marketing actions necessary for them to succeed.

BambooHR

This software helps both Human Resources managers and the rest of a company’s team: each employee has a profile with all the details on his career, job, and even tastes, accessible depending on permits.

The employees can use BambooHR to request vacation time, while managers can use it to draft follow-up reports or set goals. In addition, it makes it possible to filter the data in different ways to draw conclusions, for example, from a company’s rotation figures.

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Typeform

Every corporate website needs a form to facilitate contact with its customers and suppliers. But very few are aesthetic and user-friendly.

Not so with the Typeform: this app offers forms adapted to all types of devices, that are interactive (the questions that appear depend on the previous answer), with a variety of different designs, depending on the company, and different graphic features.  In addition to all these advantages, creating forms is very simple.

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“We haven’t include Gmail Meter in the list above, but we feel confident you’d love to use it if you need to know how you and your team manage email. Check it out and give us a try.

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